Hey,

Tyler here.

It always amazes me how quickly we jump from the busyness of Christmas to Easter. There’s that quick breather in January, and then suddenly we’re getting ready for what will be the biggest attendance day of the year for many of us.

Here’s a question I have for you as you’re getting ready for April 5th:

What infrastructure are you putting in place now to make engagement easier in a few weeks?

If you’re like most pastors I know, you’ve already got things like foyer flow and turning over the parking lot between services well in hand. 

But what about your digital journeys? Are you setting the stage to connect with visitors this Easter in meaningful ways? I’m talking about touch points like:

  • Digital connection cards

  • Email and text strategies

  • An easy-access discipleship app

  • Frictionless giving opportunities

Along with setting these up, make sure you’re connecting them to the flow of in-person attendance, connecting with people at your information desk — that kind of stuff.

Church in 2026 is hybrid. Our church technology is woven into our in-person experiences. It’s a good idea to think about it now so your digital tools have an impact on Easter. 

(You can hear my full thoughts on digital engagement on Easter here…)

Aligning Technology Impact With Mission

Alan George is an incredible leader, pastor, and entrepreneur. He recently wrote an article for Apollos called How to Evaluate Church Technology Without Losing the Mission.

Alan explores how to use church technology with intention. He looks at metrics that match your technology with your mission. 

He sketches out digital journeys that take first contact moments and turn them into opportunities for long-term discipleship.

This one is worth a read, especially as we’re all getting our Easter strategies in place. 

Church3.0 Podcast: Nathan Artt: Engagement vs. Attendance

We’ve talked a lot recently about the balance between digital and in-person church strategies. As church leaders figure out what a hybrid approach looks like, there are a lot of conversations taking place around the question of how online viewership impacts in-person attendance.

Recently, on the Church3.0 Podcast, I sat down with Nathan Art, founder and principal of Ministry Solutions Group, to talk about attendance, digital ministry, and physical space.

Nathan’s company helps churches navigate new building additions, renovations, and even moves between campuses. He’s at the forefront of innovation in how we do church.

My takeaway from the conversation? Attendance is a lagging indicator. It isn’t as helpful as it was a decade ago. 

The new metric you want to have in your sights? Engagement.

Engagement is a more accurate indicator of growth and health in a world where digital and physical church overlap more every day.

If you want to hear Nathan’s thoughts, check out the episode here:

What’s New With the Apollos Platform?

Apollos now offers a new Psalms in Gratitude experience! 

This accompanies customer prompts and is designed to rotate through different Psalms. Each one is followed by a gratitude question related to the verse to keep people thinking positively, not just on Sunday but every day.

If you have any recommendations for what you’d like to see added to the platform, hit reply or send a message through our support form.

We Were Wondering…

Last month, we asked about how engaged your congregation is as we get further into 2026. This month, we’ve got our eyes on one of the biggest days in the church calendar:

That’s it this time. Keep an eye out for more podcasts, updates, and resources in the weeks ahead. 

As always, thank you for your continued partnership and for being part of this community. Your commitment and passion are what keep this moving forward. Let’s build the future of the church together.

Keep reading